I’m normally not the biggest cover enthusiast when it comes to books. But the covers at least played a role in delaying my interest in Mack Bolan novels for a while. First the background, where there were these things called “bookstores”, and all of the Executioner/SuperBolan/Stony Man books were still chugging along in print, unlike now where the latter two are cancelled and the first is reduced to a few ebooks a year.
I knew who Mack Bolan was because I knew he was the basis of the Punisher. So that brought a slight bit of name recognition. My impression of the Bolan books I saw on the shelves was… iffy. And it wasn’t because I was sneering at the concept-I was every bit the fan of escapist lowbrow fiction I remain today. I was more into science fiction and the occasional technothriller instead of contemporary action.
So I saw the Gold Eagle Bolans on the shelf, and they just seemed, from the cover, description and title, meh. And keep in mind the comparison books I usually ended up actually buying were things like Starfist books, which had dubious plots and even more dubious covers. But the Starfist/Baen covers were at least dubious and distinct.
The Bolans I saw were somehow both overly garish and overly bland at the same time. Don’t just take my word for it, look at the initial covers for later Executioners and Superbolans. (For what it’s worth, the later Stony Man covers hold up considerably better, but I don’t remember seeing those, probably because I didn’t know the connection at the time).
I never took the plunge-I checked the back blurbs a few times but never actually sampled, much less bought a then-new Bolan. And if I had, it’d probably have stayed a one-and-done novelty. Only much later, after Gold Eagle closed in December 2015 and after I read War Against The Mafia did I take a chance on the Bolans I’d previously passed up.