I made a supercar in Automation. The 80s supercar I made is an illustration of just how tough the supercar business is.

Designing the car itself wasn’t the hardest part-I had to use different size tires to brute-force my way to a decent understeer score without digging into the suspension (turns it wasn’t unheard of, especially on RWD performance cars). The “markets” segment was when it hit.

Development costs for a supercar are incredibly high. So are development costs for everything car-related, but here you’re pushing the limit. It’s making an SR-71, not a Piper Cub.

And you can’t rely on volume. The only strategy is to roar up the price a lot and hope your supercar stands out from the pack. Most really big supercars are experimental platforms/advertisements, and are expected to lose money.

So, my supercar, similar in backstory if not mechanically to the (failed) Cizeta-Moroder V16T   gets a few mulligans. A celebrity backing, arriving at exactly the right time for a pent-up urge to splurge, and good luck. Even then, it’s probably going to come at the expense of other supercar firms. And be temporary.

 

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